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McGraw-Hill/Irwin Copyright © 2011 by Whether or not a U.S. company wants to participate directly in international business, there is one undeniable They are explained in detail in the next few slides. Opening Side * Self-Reference Criterion (SRC) is an unconscious reference to one’s ... Retrieve Doc
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Slide 1
Chapter 2 Managing in a Global Environment Learning Objectives After reading this chapter, you should be able to: Describe the changing pattern of international business. ... Fetch This Document
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